Archive for

Can You Do SEO For Your Business On Your Own?

Get Clear on What SEO Involves

Search engine optimization and search marketing describes a wide variety of tasks with a common goal: to increase the amount of targeted, desirable traffic arriving at your website through search engines.

It involves some common-sense tasks like creating great content that deserves to get ranked highly.

It also includes some not-so-obvious, under-the-hood technical tasks that will require some learning on your part.

To give you an idea of what work may be involved, here’s a partial list of tasks from a recent SEO project for a client:

  • Keyword Research and Competition Analysis
  • On-Site Optimization
  • Custom Code for the eCommerce system to fix duplicate title tags
  • Creating numerous 301 redirects to fix 404 errors the site was getting
  • Developing High Value Written Content
  • Producing several videos for the purpose of link-bait
  • Improving site load times
  • Improving user engagement at the site
  • Link building. Then more link building.
  • Creating sitemap files

If the list above is at all daunting to you, you may want to consider giving the burden of the work to someone else.

However, if your read the above list and think ‘hey- I get that!, and you have time to to invest, then you’re probably ready to start on your own website optimization project.

How Much Work Is Involved?

The amount of work required is going to depend on the current state of your website, any past marketing efforts, current rankings, and the level of competition for your target keywords and phrases.

Where To Start

The best place to start is with your site: the landing pages, the content, and site speed, etc. Many business owners are just now coming around to the fact that the design of their site is not helping them get found by search engines, or people.

I always start my optimization efforts at the very start: when I’m designing and building a site, and creating the content. If you can do the same – you’ll be ahead of the game.

Find A Balance

Doing your website optimization and online marking on your own is definitely possible for most tech-savvy business owners. However, it does take time: both in ongoing effort, and initially as you learn the ropes.

But there’s also a happy medium if you’re a budget-conscious business owner and yet think you’re going to need some help.

Most of my clients very mindful (rightfully so) of managing their budgets responsibly.

Since SEO is need for the lifespan of a business, my approach is to take on the SEO and Search Marketing work, getting the heavy lifting out of the way, and then training my clients in SEO best-practices along the way so that eventually they can maintain as much of the ongoing work on their own as possible.

Do whatever you think is best. However, if you’re in business and haven’t begun your SEO efforts, my only advice is to get started today!

How Do You Get Money and Learning How to Study

When you start branding yourself there are some important things that you want to consider such as money, marketing, and persistence


Many companies go under because they run out of money. Cash flow is probably the most important concept that everyone should grasp. There aren’t a lot of people who work on their business’s cash flow, instead they take the easier way out. Many business owners don’t take the time to learn about investing and cashflow. They work for their money! We all have the tendency to do as we please, but seldom do we ever make money doing what we admire. If you are not making money at your business then it’s a hobby. Our paycheck should be there to support us until we can afford to quit our jobs and put efforts to the business full time. I would not EVER work for a company that does not relate to the business I am working at hand. Anyone can prosper into a business owner, but discipline is necessary. Work hard at improving your cash flow in your personal and business. A good resource to monitor your cash flow is Create a line graph. Plug the numbers into the graph a monitor your cash flow. You’ll be surprised! Have fun.


On marketing, the first thing people thing is how much money does it cost to get my product or service out there? It can be pricy, but it can also be very cheap if you know what your doing. People seldom adapt to new technology easily; which is a pitfall because now a days technology is perfect for marketing. You can market through social media websites, email, and even blogging about your product. The more tradition minded individuals stick to their old ways of learning and thinking; and, are rarely acceptable to adaptation and change. Change is coming, are you ready for change?? Learn anything you can about marketing and how it works. Think about it… Everywhere you look someone is trying to promote their product or service. Here’s my challenge to you. Take a day to figure how many marketing strategies you can utilize on the daily basis to promote either yourself or your product/service.


Once you have learned the basics of money and how it works, then you can get working on building your brand, business, and team. Building businesses in a classroom is not the same as real life hands on training. The two are completely different. Building businesses is a skill that is learned by trying, trying, and trying again. Once your business has been built, assuming it’s automated, the entity can possibly provide you and your family cash flow for years, maybe even generations to come. Don’t wait to start learning how to build businesses, do it now! The reason for starting a business early is to get your feet wet. Being persistent in the years to come will teach a person confidence, skill, and ownership. Persistance being the main point here. One way to track or measure how much you are being persistent is This resource is great. You can see what you are doing with your time online. This is good information for those of you who want to make the most with the time your given.

Final Thoughts

Lastly, it’s not how busy you are it is what your busy about that gets you closer to your goals-dreams-passions. Money never sleeps and neither does time. Time is your most important asset so don’t waste it-measure it. Stay ahead of the rest of the pack and trends. It’s going to be a fun and exciting road, and I can assure you from experience that if you dedicate yourself to your persistence, marketing, and promising *cash flow, then all your dreams will come true. No one can take away your dreams that which you’ve created. Good Luck and thank you for your time.

Carl Wolfgang Schultz

The Highly Conscious Approach To Doing Business

A ‘conscious’ business means you are aware, well informed and mindful about the way in which you conduct your business and who you are as business owner. You are in touch with a bigger picture and know the context in which your business operates.

We often talk about being health conscious, fashion conscious or being environmentally aware. But we rarely talk about this in our own small businesses setting.

Which is a missed opportunity!

Because when you bring a high level of consciousness into your work you’ll create more clarity and depth in what you do, you’ll make a positive difference to all the people you work with and over time magnetically attract your target audience.

And you will know why you are doing what you are doing!

Consider the conscious choices and decisions you make in these five areas and how they can help you bring more people and opportunities flocking to your door…

1. Map out a business vision and plan which is appealing to everyone you come into contact with and demonstrates the value and benefits you bring to your clients and your environment. Step by step take action on that plan, bring it to life, refer to it daily and make adaptations along the way so that your vision becomes a reality.

As the author Kenneth Labich writes “Don’t underestimate the power of a vision. McDonald’s founder, Ray Kroc, pictured his empire long before it existed, and he saw how to get there. He invented the company motto – ‘Quality, service, cleanliness and value’ – and kept repeating it to employees for the rest of his life.”

2. Develop and nurture relationships with clients, potential clients, colleagues and friends so that all your interactions have a unique impact. When you consistently demonstrate integrity, trust and value your reputation will spread and others will want to do business with you.

3. Know yourself and your values and don’t be afraid to bring those qualities into the work you do. When you start to live your whole life based on your values, for example freedom, adventure, wealth, spirituality etc, you will more naturally attract like-minded people who’ll want to do business with you.

4. Be aware of negative and self destructive beliefs that are holding you back. These could be thoughts about your ability to charge what you’re worth, promoting yourself, speaking in public or taking risks.

Beliefs can trip you up, get in the way of you moving forward and keep you from working with and helping more people. When you are conscious of how your beliefs might be holding you back you can make changes which will transform your whole approach to doing business.

5. Take time out to reflect on what is working, what needs to change and what needs to be done differently. Leadership coaches Mick Ukleja and Robert Lorber write, “Reflection is looking in so you can look out with a broader, bigger, and more accurate perspective.”

Without this mindful approach to doing business you could waste time, money and resources on initiatives and activities which bring little return on investment.